A new cross-sector initiative backed by FinTech Wales, Legal News Wales, PEXA, the Open Property Data Association, and openmoove has launched to prove that a more collaborative, transparent and consumer-focused approach to home moving is not only possible – but deliverable now, from the ground up.
Move Wales will officially launch at an event in Cardiff on 7th May 2026, bringing together estate agents, conveyancers, mortgage brokers, lenders, and industry stakeholders from across South Wales. The initiative is open to any professional who wants to participate, with no membership fees or subscriptions.
The launch follows a period of growing national momentum around property transaction reform, with recent announcements from major lenders signalling that the direction of travel is clear. Move Wales takes a ground up approach – one built on independent professionals, real transactions, and measurable outcomes.
Ross McKenzie, CEO of openmoove, said:
“Moving home is one of the most significant moments in a person’s life, and right now the process doesn’t respect that. Move Wales exists to prove that when professionals collaborate, when information is shared upfront, and when the home mover is kept at the centre of the process, the entire experience transforms.
“We’re not waiting for permission from the top of the chain. We’re building the proof, here in Wales, that the rest of the UK can follow.”
Every transaction that flows through Move Wales will be tracked – time to exchange, fall-through rates, mover satisfaction, and professional workload, and more. The findings will be published in the Move Wales Report at the beginning of 2027, creating an evidence base from real Welsh transactions to inform the national conversation on property reform.
The initiative’s shared principles are:
- Collaboration over isolation.
- Transparency over opacity.
- Education over assumption.
- Outcomes over activity.
- Action over discussion.
Underpinning all of it is a commitment to the home mover. Moving home is one of the most significant moments in a person’s life, and too often the process fails to reflect that. Sellers and buyers are left chasing professionals who are chasing each other, waiting weeks for information that could have been shared on day one, and navigating a journey nobody has ever explained to them.
Move Wales exists to change that – by connecting them properly, sharing information earlier, and giving the home mover visibility over their own transaction from the moment they instruct their agent. Move Wales exists to give the person moving home a calmer, clearer and more assured experience.
Emma Waddingham, Founder & Editor of Legal News Wales, commented prior to the launch event:
“Legal News Wales has been bringing conveyancers, lenders, tech providers and policymakers across the nation into the same room – and the message is consistent: the appetite for change is there, but progress depends on collective action.
“Move Wales is a powerful example of what happens when the sector chooses to collaborate in a practical, outcomes-driven way. This initiative has the potential to demonstrate what a more transparent, efficient and joined-up system can look like – not just in Wales, but across the UK.”
The Move Wales launch event – on the 7 May 2026 in Cardiff – is now fully booked, proving appetite for change is real. Click here to join the waitlist.
Move Wales is an independent initiative supported by:
